#1 AI Operating System for
Fitness Coaches
Everything you need to run your fitness coaching business. Create workout and nutrition programmes, manage clients, and automate everything. Completely free.
Introducing Spotter,
your second pair of hands
Nothing reaches a client until you approve it
Programme anything you coach
Building a programme from scratch costs an evening, and you do it per client. Spotter can handle that, training and nutrition, progression included.
Take actions in your workspace
Spotter can take a new client’s intake form, build their programme from the answers, and set their first sessions against your availability.
Draft and send messages
Clients go quiet in the gaps. Spotter can chase a measurement or follow up a missed session, written the way you write.
Answer simple questions
Spotter can tell you what a client is allergic to or when they last trained, without you opening a single profile.
From writing programmes to updating clients, Spotter can use every feature in your workspace, just like you would. Give it a task and it works through it, then brings the finished work back to you for review.
Programme ahead, not every Sunday
Decide what a new client gets the moment they sign up and what lands in their app each week after that, from the first form to the last check-in. Set it in one sitting and it goes out on schedule, to everyone on it
Built for every kind of coach
Personal trainers
Run the whole business from one place. Programming, bookings, payments, and the app your clients train from.
Online coaches
Everything you need to coach from anywhere, end to end. Programming, check-ins and payments for fifty clients, handled like five.
Health and wellness creators
One public page holding your programmes, packages and digital products.
Nutritionists
Build programmes from 5,000+ foods and let clients log from their phone.
Physiotherapists
Programme the exercises, and the client follows them on their phone.
Gyms and studios
Every coach on one library and one calendar, behind one public page.
Yoga and Pilates instructors
People book and pay for a single class or a course of them, all in one calendar.
Sports teams
Assign one block to the whole roster, each athlete on their own loads.
Schools and universities
Every athlete’s programme and history, following them between terms.
Running and endurance coaches
Plan the block week by week, and see every session they logged.
Martial arts and combat sports
Make weight, train for the fight, and keep both on the same programme.
Corporate wellness
One programme across a workforce, with everyone’s habits in one app.
Your clients get their own app
Everything in one place. Training, nutrition, habits, progress, messages and the sessions they have booked.
You stay in control. Manage it all from your own workspace, and a change lands in their app straight away.
Pricing
Choose your plan
Each plan includes full access to all our features, with the difference based only on how many clients you can manage.
FAQs
Spotter. Every platform in this category gives you somewhere to put a programme; Marginal Improvements will write it. Ask for a four day upper/lower split, an intake form, or a list of who has gone quiet this week, and it does the work and shows it to you before anything reaches a client.
No. Spotter drafts and proposes, and you approve. It will tell you it has written a split and show you the split, and nothing lands on a client’s programme until you say so. That is deliberate and it is not a setting.
An iPhone app with their programme, their habits and their next session with you in it. It is the only client app, so a client on Android uses the web for now. Everything they log comes straight back to their profile in Marginal Improvements.
Yes, through Stripe, and the money goes to your own Stripe account rather than through us. Clients can pay for a session when they book it, buy a package, or subscribe, and the payouts are yours.
No. There are 5,000+ exercises and recipes to pull from, and you can import a starter library rather than beginning with an empty screen. Anything you build on top of it is yours and reusable across every client.
How many clients you can carry, and nothing else. Every plan including the free one has the whole product, so you move up when you grow rather than because a feature was being held back.
Yes, and you should expect to spend an afternoon on it rather than a minute. Client details and measurements import cleanly; programmes built in another tool’s format usually need rebuilding, which is the honest answer and the reason the library is worth setting up first.
On everything your clients see. Your public page lives at your own link in your own colours, and Marginal Improvements can suggest a theme from a photo of your existing branding rather than making you pick hex codes.
Start coaching with Marginal Improvements
Marginal Improvements